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For the cost of a graduate, you get a CMO.

A senior CMO in Australia costs $250,000 - $350,000 per year plus super, bonus and the organisational weight of employing someone at that level. Most growing businesses can't justify it, and wouldn't fill the role - or retain the right person - at their current stage.

What they can justify is $72,000 per year for executive marketing leadership that is strategic, honest and always focused on the customer.

That's what Strategic Marketing Partners provides.
 

What you get

  • A clear marketing strategy tied directly to your business goals

  • Strategic oversight of your full client lifecycle - not just lead generation

  • Honest assessment of what's working, what isn't, and why

  • A senior voice in agency briefings, pricing conversations and leadership discussions

  • Quarterly reviews that connect marketing activity to commercial results

  • An outside perspective that your internal team cannot provide

  • Someone who always asks: Is this decision serving the customer?

  • A task-taker who posts your social content and reports on impressions

  • Another agency relationship to manage

  • Someone who will tell you what you want to hear

  • A system that makes your customers raise a ticket

What you DON'T get

ENGAGEMENT PROCESS & ONGOING LEADERSHIP

STEP ONE

The Conversation

STEP TWO

The Growth Audit

No scorecard, no funnel, no automated sequence. A conversation -- a coffee meeting or video call. The purpose is to understand the business well enough to know whether we can genuinely help.

We don't pitch in the meeting. We ask questions. We listen. We give something useful before a dollar has been spent.

A structured diagnostic across five dimensions:

Positioning & Messaging - Are you saying the right things to the right people?
Client Acquisition - How are clients finding you? Is it sustainable?
Client Experience - What happens after they say yes (or no)? Is it building loyalty or eroding it?

Revenue Architecture - Is your pricing and offer structure working as hard as it could?

Team & Capability - Do you have the right people doing the right marketing work?

The output is a clear picture of where the gaps are, ranked by commercial impact, with a recommended path forward.

Not a 60-page document. A working conversation that becomes a plan.

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STEP THREE

Ongoing Leadership

Once the audit is done and priorities are clear, what does an outsourced CMO actually do each month?

The answer is that it varies by client and phase. But the core activities for into five categories and understanding each one is what separates an outsourced CMO from a marketing consultant:

1. Strategic Leadership
2. Agency & Resource Management

3. Leadership & Executive Participation
4. Customer Experience Oversight
5. Measurement & Commercial Review

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