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There is a conversation happening in almost every business owner's head right now. It goes something like this: "I know I should be doing something with AI. Everyone keeps talking about it. I've tried ChatGPT a couple of times and it's impressive. But I don't really know what to do with it for my business. And I don't have time to go down a rabbit hole figuring it out." If that sounds familiar, this post is for you. Not because I'm going to tell you AI will solve everything —

Your most valuable leads are already in the room Let's start with a number that sounds impressive. Your last LinkedIn post got 4,200 impressions. Your website had 1,800 visitors last month. Your latest email campaign achieved a 38% open rate. Your Instagram reel was watched 604 times. Now let's ask the question that actually matters. How many confirmed sales conversations came from any of that? If the answer is "not many" or "we're not sure" or - most commonly - "we don't r

and why it's probably not what you're thinking! The term 'fractional CMO' gets used a lot these days. It also gets misused a lot. So let's be straightforward about what it actually means, what it doesn't mean and whether it's the right fit for a business like yours. What a CMO actually does A Chief Marketing Officer (CMO) leads the marketing function. They set the strategy, make the calls on where to invest, manage the execution, hold the team accountable and own the commer

Word of mouth is a wonderful thing. For service businesses it's the foundation of everything. It builds trust before you've said a word, it shortens sales cycles and it tends to bring clients who already respect your work. But at some point, it stops being enough.

Most marketing agencies are built to execute. They have people who write copy, run ads, manage social media, build websites - and they are good at what they do. But execution without strategy is just expensive activity. 'Busyness' often yielding less than ideal results. Without a strategy, there is no system, no foundation to build on. Just tactics disconnected trying to hit a target ...