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Your most valuable leads are already in the room Let's start with a number that sounds impressive. Your last LinkedIn post got 4,200 impressions. Your website had 1,800 visitors last month. Your latest email campaign achieved a 38% open rate. Your Instagram reel was watched 604 times. Now let's ask the question that actually matters. How many confirmed sales conversations came from any of that? If the answer is "not many" or "we're not sure" or - most commonly - "we don't r

and why it's probably not what you're thinking! The term 'fractional CMO' gets used a lot these days. It also gets misused a lot. So let's be straightforward about what it actually means, what it doesn't mean and whether it's the right fit for a business like yours. What a CMO actually does A Chief Marketing Officer (CMO) leads the marketing function. They set the strategy, make the calls on where to invest, manage the execution, hold the team accountable and own the commer

The name ReHarvest™️ didn't come from a brand workshop or a naming exercise. It came from an observation I made working inside some of Australia's largest businesses - and one that kept repeating itself regardless of the industry I was working in. Relationship-driven businesses are extraordinarily good at building trust. They earn customers through genuine connection, consistent delivery, and personal reputation. And then, almost universally, they stop tending to those relat

There is a number every established business owner should know but almost nobody does. It is the approximate revenue sitting dormant in their customer database right now - in the form of past clients who haven't been contacted in over twelve months, enquiries that were followed up once then forgotten, and lapsed relationships that went quiet, not because the connection was bad, but because nobody had a system to maintain it. For most businesses that have been operating for fi

Word of mouth is a wonderful thing. For service businesses it's the foundation of everything. It builds trust before you've said a word, it shortens sales cycles and it tends to bring clients who already respect your work. But at some point, it stops being enough.

Most marketing agencies are built to execute. They have people who write copy, run ads, manage social media, build websites - and they are good at what they do. But execution without strategy is just expensive activity. 'Busyness' often yielding less than ideal results. Without a strategy, there is no system, no foundation to build on. Just tactics disconnected trying to hit a target ...